Classification of Mobile Applications on the basis of Functionalities

Applications are an integral part of our daily lives. The marketplace is filled with all types of mobile apps. Businesses that didn’t require an app are entering in the game now.

They are investing good amount of money in building their enterprises flexible, customer friendly as with the increase in number of people using mobile phones, it has become mandatory for them to serve their customer better by getting an app developed by a reliable Mobile Application Development Company In India, US, UK or any part of the world.

There are many types of apps which fit into a vast array of categories. As on the current date of article publication, there are 33 categories in Google play and 24 in App Store. however, we believe, they've gone a little over the edge.

In our count, there are majorly 6 defining categories of Mobile Applications, which are mentioned below, and will add good understanding in knowledge and will help you to differentiate with which app to proceed before Outsourcing it to a Professional Android or iPhone Mobile App Development Company.

a)      Lifestyle Mobile Apps

Lifestyle apps have become popular in recent years and the good part of such Mobile apps is that people use such apps on daily basis. These apps help them to find the next new song, nearby restaurant, any destination and many more. It supports individual facets that define a person’s lifestyle and are related to:

• ·         Fitness
• ·         Weight loss
• ·         Dating
• ·         Food
• ·         Music

b)      Business Mobile Apps

According to a study report, the mobile app market has reached close to $30 billion in revenue. To make their presence in the huge market, business owners have started considering such Business Apps seriously and have started investing to take their brands to the next level.

Buyers prefer to transact via mobile phones rather than a website. Such apps are making it easier for the customer to conduct operations without spending much time and efforts. The prominent feature of Business Apps is that it helps businesses to introduce new products or service, increase brand awareness with just a push notification unlike spending much on advertisements.

c)      Utility Mobile Apps

These are the types of Mobile apps which we use more often. They serve various purposes and many of them are pre-installed on the devices. Some common examples of utility apps are:

• Calculator
• Weather
• Document Scanner
• Reminders

 d)     Gaming/Entertainment Mobile Apps

Entertainment Apps and Gaming category are immense and competitive. These types of apps are very popular among developers as they bring back users multiple times a day or many times a week.

In the most successful games, the frequency and length of play session are high and the average session is engaging and last for about 8 minutes long. It makes app developers invest more time and resources into creating new games and mobile version of well-known games. Some good examples of gaming apps:

• Angry Birds
• Temple Run 
• Solitaire
• Clash of Clans

e) Business Apps

These apps are also known as productivity apps and hold second place with a considerable 10% share. Smartphones are capable of performing complex tasks at one time. Whether it is Buying, Booking, sending emails, or any other work, you just name it and will find many options. 

These apps boost productivity and reduce expenses: imagine that you can hire an iOS developer, recruit a sales manager, order chairs for office with just a few clicks through an app. Some of the examples of Business Apps are:

• Indeed Job 
• Facebook Pages Managers
• Adobe Acrobat Reader

 f) Educational Apps

Education is a vast term. When it comes to Mobile Apps, there is a diverse range of software and applications that fall under an umbrella of education. One can find many options of education apps in the app store, but finding the right app is difficult than you think. These apps are majorly meant for rendering learning and training services for students and learners. Different examples of Education Apps are:

•         SoloLearn
•         Udacity
•         Udemy
•         Wolfram Alpha

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If you are stuck with the complexities involved in Mobile Application Development, we can be a helping hand you need. With nearly one decade of difference, Xeliumtech is helping businesses to get Customized Mobile Apps Developed for Android or IoS. For any queries, you can write us at sales@xeliumtech.com

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Top 5 Ways to Monetise A Mobile Application

Having a splendid thought that takes care of an issue is just the start of executing a mobile application solution. Creating an income stream from your application is basic to its prosperity. Regardless of whether the application is only an extra support of your officially settled business, all mobile applications require continuous help and upkeep, so it is fundamental to consider monitisation ideal from the begin. Monetising your mobile application is regularly overlooked in the beginning periods of design and development, be that as it may, it is critical to your application's achievement over the long haul.

There are lots of techniques to monetise your mobile application. Underneath, we talk about 5 techniques that we accept are the best: 

1. Paid App (Upfront and Subscription) 

The most clear approach to monetise your mobile application is a paid application, regardless of whether that be a forthright installment or a sign up. Applications that you should pay for forthright have a lower download rate since clients can't pass judgment on the estimation of the application before they utilize it. In this manner, we would recommend setting up a sign up. Along these lines, clients can attempt the application and quite if they wish to at a later stage.

If your application does not give content but rather offers a service rather, they may in any case sign up if that you give a continuous service of significant worth. Evernote, Dropbox, and Strava are great cases of this. The way to the accomplishment of this model is having a free form which gives enough away for individuals to begin utilizing the service and after that tempt them into moving up to a premium paid adaptation with additional highlights.

2. Free/Premium versions 

As specified quickly above, offering Free and Premium versions is another technique for monetising your mobile application. Obviously, clients will dependably decide on the Free form of your application in the first place, be that as it may, in the event that they like what they have downloaded and need access to more highlights later on, you can offer them a top notch version. For instance "Please download the Premium version to open these highlights". You can even consolidate this approach with promoting, numerous games, for instance, enable you to pay to expel the publicizing. Ordinarily in the vicinity of 4% and 10% of clients will move up to the top notch version, however since free applications are downloaded considerably more than paid ones this can be a decent procedure.

3. Email Marketing 

Another approach to monetise your mobile application is by email showcasing your enrolled clients. Along these lines of moving toward people and organizations is fast, and if your application is free, the vast majority will enlist and give their email deliver to utilize your application. With this approach, you should have motivation to request that individuals enlist, for instance putting away their profile. For with the new GDPR controls coming in May, you should guarantee individuals effectively pick into your email list.

The fortunate thing about email promoting is that a great many people browse their messages every day and this guarantees they will see and draw in with your substance. In this way you should guarantee you have an energizing headline. For instance, think about an inquiry your clients may have or possibly something important and entertaining.

Your email system can be shifted - from simply promoting valuable content, or offering a rebate, or possibly as a pamphlet, while advising them that all that you need to give is accessible by the application.

4. In-App Advertising 

Setting advertisements in your application can be a gigantic method to monetise your mobile application. Most games, for instance, profit through publicizing. Advertisements function admirably when individuals utilize your application consistently or for drawn out stretches of time as this gives you the chance to show a lot of adverts. Clients for the most part wouldn't fret seeing promotions in an application if the application is of esteem. Nonetheless, in the event that it is a free application, you should be mindful so as not to put an excessive number of promotions as this may disappoint clients, as some video and full-screen advertisements are exceptionally troublesome and ought to be utilized sparingly.

Another choice to create advertisement income is Affiliate Marketing, this is the place you advance an item or benefit and get a cut of any deals that originate from your advert.

5. Sponsors and Partnerships

Equity share is another procedure to monetise your mobile application. This includes finding an accomplice or support who puts stock in your thought and is ready to monetarily bolster the outline and advancement of your item, as a byproduct of a level of the end benefit or the advancement of their image in your application. When you have discovered a fitting accomplice, it is essential to concur what their part is in the venture before improvement starts, to guarantee there are no differences. Once the application has been propelled and is developing clients, the two gatherings will profit monetarily.

In this way, if you are hoping to monetise from your application and wants to know more about the ways then get in touch with the leading Android app development company to talk the genuine ideas.

Top Tips to Attract Users on Various Mobile App Development Platforms

More intelligent innovation is helping individuals around the globe to automate their every day lives by utilization of more intelligent and efficient applications.

Mobile Application Development in India has seen an expansion in degree and interest for more value based arrangements too separated from ordinary information driven applications.

Mobile apo development company in India have prepared for making an ever increasing number of such customized applications alongside expanding abilities to coordinate such solutions with third party wallet frameworks which helps in simple check-outs and brisk pivot time.

Mobile application development has itself become out to be independent and huge area programming arrangements spaces which require individuals with specific abilities and skill to deal with customer and server side associations in a run of the mill portable application improvement process inferable from the expansion sought after for value based applications.

Android application development companies in Gurgaon have put resources into building separate testing divisions to guarantee smoother application working on different OS adaptations since every OS form in an android application will undoubtedly carry on diversely both as far as usefulness and cosmetically.

iOS application development companies in Gurgaon then again have enhanced to prepare its assets on various parameters of the application advancement since iOS applications have stringent improvement and coding norms which needs to tended to adequately and effectively for fruitful conveyance of custom applications.

Independent of the application platform custom mobile applications ought to have an engaging UI/UX plan, quicker preparing speeds, client connecting with content, include versatility, solid back-end and application administration basics keeping in mind the end goal to have a higher market infiltration and worthiness remainder.